When not finding in store is a little bit worse, I think. The reason? I did the effort of displacing myself to the stores expecting to find what I was searching for. In the same situation online, it takes a few websites to feel the same. My main frustration online is when I am searching for ideas, ideas for a gift and not finding anything.
The best is that when I don't find it at one place, I have chances to find it at the other and vice versa. The two thumbs down when I don't find anything in store or online. When it happen, I really out of luck. Until now, it haven't happened often.
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